Facebook-based Tourism Promotion in Indonesia

Promoting a tourist destination, Facebook is one of the best social media platfroms can be employed. Facebook has been known by everyone for a long time and hence even though there are many new features, people are still using Facebook. By posting on Facebook wall, most young people shared something including tourism promotion. They will post photos or videos with exciting words and greetings to other polite users. Indeed, previously tourism promotion was still minimal because many people were not familiar with social media. But along with the times, their mindset changed. They learn to use social media and at the same time make tourism is getting more intense in Indonesia. Here we will briefly discuss Facebook as a medium for promoting tourism in Indonesia. We present a review on the usage of Facebook as a platform for tourism promotion made by many scholars in Indonesia. We further present a discussion on what should tourism business player should do on their Facebook promotion page. Finally, we present open problems for future research recommendations.


Introduction
The development of the function of social media is currently very fast. Starting from the use of websites and blogs to the emergence of various applications which of course have more benefits than websites and blogs. One application that is booming until now is Facebook. Facebook was created from outside Indonesia, but over time this application was allowed to be distributed throughout the world and enjoy the benefits together. The number of users will also increase every year to reach billions of people. In this application can interact with anyone. Furthermore, we can get more than one information. In an effort to promote tourism so that it continues to grow, the Indonesian Ministry of Creative Affairs uses Facebook as a medium to expand its promotion network. Their efforts can be seen there by nameIndonesia.travel. They post interesting content that is able to invite tourists to come to the promoted destination. When doing promotions, the Ministry of Tourism doesn't have to be serious, it can be mixed with something fun to make it look creative. As for certain institutions or communities where they participate in intensifying tourism by carrying out promotions on Facebook, even young people today like to travel. They will enthusiastically distribute photos or videos with captions that touch the hearts of many people. By empowering social media as a promotional medium, the people's economy also experiences changes because there are opportunities for them to improve their own business [1,2]. Social media can be said to be a media that is very easy to access and more efficient [3]. According to Raditya, et al. in [4] promotions carried out via the internet have a sensible purpose where we can build something that has a very strong impression with tourists in order to produce a more energetic attraction from a tourist destination. Facebook is a world application that also has a big influence on the process of tourism growth.
Facebook users every year are increasing to millions of people and increased tourism promotion [5,6]. Even now, tourists are more enthusiastic in promoting every tourist spot they visit. From there, comments came from their relatives who had never touched the place, especially with their promotion, saying that the place they visited was very interesting. Even endorsers are increasingly showing their charisma in promoting. When viewed from year to year, there are indeed problems regarding tourism promotion on Facebook, for example giving wrong information but it is not a problem as long as it does not harm many people. It's just that sometimes some people around think it's a serious problem. Even so, we certainly feel that so far it is still safe and that tourism promotion is going very well.
Motivated from above explanation, this paper presents a review on the usage of Facebook as platform for tourism promotion made by many scholars in Indonesia. This paper further presents a discussion on what should tourims business player should do on their Facebook promotion page. Finally, we present open problems for future research recommendations. The rest of this paper is organized as follows: Section 2 presents the theoretical background. Section 3 presents the review results related to the main topic of this work. Section 4 presents discussion. Finally, Section 5 concludes this work.

Research Methodology
The Facebook feature is one of the social media features formed by Mark Zuckerberg based in the United States in 2004 [7]. Before changing its name to Facebook, the name of this application was "The Facebook", then the word "the" was removed and then replaced with Facebook only. The meaning of the word Facebook is an advance book [8]. Facebook users previously were only students as a means of education there. After that, it was allowed to be used by other circles and then spread to various parts of the world including Indonesia, which is counted as the largest Facebook user in the world. users also exist from among children to old age. According to the Indonesia digital report, the number of Facebook users recorded in 2020 has reached 130 million people. Figure 1 depicts the world's first Facebook user. The benefits of using Facebook are of course very many. Being able to get closer to those far away where we can see relatives or anyone through the application even though it's only a Figure, commenting on something posted, we can get acquainted with people we didn't know before, as a medium to add insights that we have never studied before, and a vehicle to reduce the boredom that annoys us all day. However, don't get it wrong because there are those whose goals are in a negative direction. It turns out that Facebook is not only increasing friendship, this media can also be used as a very effective promotional media, one of which is promotion related to tourism. Figure 2 depicts the promotion of tourism using Facebook page. From the Figure 2 above, we get the understanding that tourists who visit will post fun photos or videos that they take at tourist destinations. It is very unlikely that the person who saw it was not curious. One country that can be used as an example regarding tourism promotion through Facebook is Japan. This country is very intense in utilizing social media applications, one of which is Facebook.On their Facebook account, they upload positive things and various creative content of their work. With full responsibility, the government there is very active in the field of tourism promotion. They also think that tourism is a soft power in fulfilling the interests of their country. Japan promotes various interesting tourist destinations as well as a wide variety of their culinary delights. The people there are also very active in the process of developing tourism by paying attention to SWOT in their every business.

Facebook-based Tourism Promotion in Indonesia
This section presents a review of Facebook for tourism promotion in Indonesia. The sources of literatures are mainly on scientific publication from local journals and few numbers from international journals. Meanwhile, they are collected through Google Scholar platform as well Scopus database under a specific keyword, i.e., a combination of the following keywords: Facebook + Promosi (Promotion) + Pariwisata (Tourism) + Indonesia As a result, there are 33 related works collected. The range of the publications is from 2015 to 2020. The procedure of the colllection method is depicted in the following Figure 3.

Identification
Searching  By applying procedure of the articles colllection method as depicted in Figure 3 above, Table 1 as follow described a summary of the review results. For the community to be more creative in promoting tourism potential through both print and electronic media. Laba, et al. (2018) in [29] Bali Using quantitative and qualitative studs To promote its culinary delights, public diplomacy programs in the fields of cultural education, sports, people to people exchange must be developed and practiced in order to create long-term relations with the Indonesian state. Raditya, et al., (2020)  Based on the Table 1 above, the Facebook For Tourism Promotion research includes the growth rate of human resources involved in intensifying tourism, especially local people who live in their tourist destinations, the government involved in the tourism development process, then tourism institutions that are actively involved in addressing tourism, as well as tourists who are connoisseurs. They are the benchmarks for tourism growth in various countries. How big the increase in tourism in an area depends on the portion of their work starting from the level of promotion, preparation of tourist needs and tourists as the main destination. The role of the community must be a necessity because when there is no action from them, whatever is planned does not have to be smooth. Then there is what is called a form of consistent cooperation between components in tourism, including the community. For people who are not familiar with social media, efforts must be made to provide teaching and socialization related to social media. From there, they will understand and begin to interact for real and will get used to communicating something there. After all, in promoting tourism through social media, it doesn't require any funds like print media. Only with expressions and how to do it that need attention. Do not forget the participation of researchers that in conducting research it is necessary to be serious and provide information in accordance with facts in the field. Broadly speaking, several opportunities that must be considered in the future related to tourism promotion through Facebook in Indonesia. They can be started from infrastructure, human resources, tourists, tourism institutions, government and public relations.

a. Infrastructure
Infrastructure discusses everything that is needed to ensure the smooth running of the tourism business. Especially the physical needs of a tourist destination. Wherever it is, tourists will be interested in seeing the infrastructure first. When they think it is according to their wants and needs, they will automatically come and enjoy it all. Local community economic resources also come from commensurate infrastructure capacity. Therefore, the government and tourism management institutions must always pay attention to all the infrastructure needed by a tourist destination and immediately improve and add to the needs that have not been realized. That way, tourists will no longer complain and get bored.

b. HR
HR Human Resources) is very much needed in the tourism sector. They can be a driver of tourism growth. If human resources are not running, tourism activities will feel bland and unable to work optimally. Humans must be more innovative and creative to create enjoyment satisfaction. Examples offer a variety of their work that can be purchased by tourists, present all kinds of local specialties and also have to promote it to the public through social media. Therefore, humans also need to be educated on how to use social media to promote something, and make the best use of the opportunity. The way to promote it is also sincere and with words that convince tourists. From there too, we can find out the weaknesses and strengths of destinations or what we are promoting through their criticism and suggestions.

c. Traveler
Tourists are an integral part of tourism. Tourists can be said that they enjoy everything that is related to tourism and everything in it. The tourists referred to are also not only the rich, but also the poor, young and old. These are the so-called connoisseurs that we have promoted. They can also be a vehicle to help local people with promotions through posting their photos and then captions so as to foster the curiosity of others. Tourists must also be selective in receiving information from any media. What is worrying is that tourists get invalid information which tends to trigger problems. The reputation of a tourist destination was also destroyed. If indeed the information obtained is invalid, tourists can comment and look for data from other sources.

d. Government
To expand ideas and ideas in holding promotions, discussion forums and invite tourism activists must be created. Then go directly to the community by holding events, reducing promotions through electronic media that do not touch the community as a whole and for the aspect of the official department.Intensive supervision must be carried out by the government with full responsibility. Make regular analysis for the smooth running of Indonesia's official tourism website. To the tourism offices in 33 provinces to make improvements in their tourist areas and develop existing attractions. There must be strict regulations and witnesses from the government.

e. Public Relations
Build good relationships with likers on Facebook. By giving our responses to visitor posts. Forming a team that always concentrates on managing these accounts to avoid account breaches. Trying out a tour package by inviting a bureau and having to collaborate with pokdarwis.

Conclusion
We have presented the usage of Facebook for tourism promotion in Indonesia. From our study, it can be concluded that tourism promotion strategies can be carried out through social media. There are several applications that can be used as promotional media, one of which is Facebook. Promotions that are carried out are certainly more interesting and able to convince the general public that what is being conveyed is real. In addition to images accompanied by invitation captions, promotions can also be presented in a professional manner through video posts. The number of viewers depends on how many friends there are and how interesting the uploaded video is. When the numbers are large, it is a sign that they are interested in the information presented.