The Online Marketing Strategic Planning for Jember Coffee SMEs

Oktalia Juwita(1*), Fajrin Nurman Arifin(2), Fitriyana Dewi(3),

(1) Information System Department, University of Jember
(2) Information System Department, University of Jember
(3) Information System Department, University of Jember
(*) Corresponding Author


Coffee is a kind of beverage that is widespread and much-loved in the world. Today coffee has become a lifestyle. Various kinds of coffee are offering in many shops. This is a great opportunity for entrepreneurs, especially SMEs providers of coffee products, in introducing and marketing variants of coffee products that are owned at the national and international level. One of the problems often arises in the marketing of SMEs products is the lack of information and marketing access to potential markets. An effective and appropriate marketing strategy is needed, especially for SMEs producing coffee products. The research method is done by observation and interview to get primary and secondary data. After the data obtained, analyzed the current condition using SWOT analysis and then followed by strategy mapping using SOSTAC method. From the analysis that has been done, needed a website for the directory to introduce SMEs engaged in the production and sale of coffee in Besuki Raya area.

Full Text:



Kepala Pusat Komunikasi Publik, “Produksi Kopi Nusantara Ketiga Terbesar Di Dunia,” 2013. [Online]. Available: [Accessed: 20-Jun-2018].

S. Wahyuningsih, “Peranan UKM Dalam Perekonomian Indonesia,” Mediagro, vol. 5, no. 1, pp. 1–14, 2009.

R. D. Hadiwidjaja and N. Hartati, “Tinjauan Umum Usaha Mikro Kecil dan Menengah Di Indonesia : Pe rmasalahan dan Strategi,” 2013.

M. Lindgren and H. Bandhold, “Scenario Planning - Revised and Updated Edition: The Link Between Future and Strategy,” 2003.

K. L. Kotler, Philip; Keller, Marketing Management, Edisi 12 B. Jakarta: PT. Salemba Empat, 2006.

Arifin, F., N. (2013) “Perancangan Ulang Rencana Strategis Sistem Informasi Pemerintah Kabupaten Banyuwangi Menggunakan Metode TOGAF Framework dan IT Balanced Scorecard Sebagai Parameter Analisis Dari Organisasi”. Tesis Tidak Terpublikasi. Yogyakarta: Universitas Gadjah Mada.

Marco, R. (2015) “Model Strategic Planning For Information System AMIK AMIKOM CIPTA DARMA Surakarta”. Jurnal Ilmiah DASI Vol.16 02 Juni 2015, halaman 48-55. ISSN: 1411-3201.

U. Husein, Strategic Management in Action (Konsep, Teori dan Teknik Menganalisis Managemen Strategis, Strategic Business Unit Berdasarkan Konsep Michael R. Porter, Fred R. David, dan Wheelen-Hunger). Jakarta: Gramedia Pustaka Utama, 2003.

F. Rangkuty, Analisis SWOT, Teknik Membedah Kasus Bisnis (Reorientasi Konsep Perencanaan Startegis untuk Menghadapi Abad 21). Jakarta: Gramedia Pustaka Utama, 2013.

M. B. Cowley, “‘Jellies & Jaffas’: Applying PR Smith’s SOSTAC Model to an Online,” 2016. [Online]. Available: [Accessed: 05-Jul-2018].

D. Chaffey and P. Smith, E-Marketing Excellence Planning and Optimizing Your Digital Marketing, Fourth Edi. London, New York: Routledge, 2013.



  • There are currently no refbacks.

Jumlah Kunjungan:

View My Stats

Published Papers Indexed/Abstracted By: