The Effect of Corona's Impact on the Community's Economy In The Automotive Marketing Sector Using FIS

Dedi Mahrizon(1*),

(1) Informatics Management Study Program, Akademi Manajemen Informatika Dan Komputer Kosgoro
(*) Corresponding Author


Corana is very influential on the economy in Indonesia, especially in the marketing of Automotive Goods. At present, there is a very significant decline in turnover. This resulted in sluggish market prices and a lack of consumer interest in shopping due to declining economic conditions. The problem that occurs is the lack of marketing of goods, especially in the automotive sector. The purpose of this research is to study how to improve the marketing of goods in the automotive sector so that the economy can increase as much as possible. The research method used is descriptive qualitative method. In addition, the Mamdani method uses the AND operator to obtain an inference engine. The Mamdani method has four stages, namely Demand, Supply and Purchase and the output obtained is Income Value. using secondary data sources from research results, references and online news related to research. The results of this study obtained 3 inputs, namely, requests, offers and purchases, the final result obtained was a decision-making system in the form of smooth or not automatic marketing based on the data to be processed. inputs.

Full Text:



Nasution, D. A. D., Erlina, E., & Muda, I. (2020). Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia. Jurnal Benefita, 5(2), 212.

Mona, N. (2020). Konsep Isolasi Dalam Jaringan Sosial Untuk Meminimalisasi Efek Contagious (Kasus Penyebaran Virus Corona Di Indonesia). Jurnal Sosial Humaniora Terapan, 2(2), 117–125.

Pinasti, F. D. A. (2020). Analisis Dampak Pandemi Corona Virus Terhadap Tingkat Kesadaran Masyarakat dalam Penerapan Protokol Kesehatan. Wellness And Healthy Magazine, 2(2), 237–249.

Budiyanti, E. (2020). Dampak Virus Corona Terhadap Sektor Perdagangan Dan Pariwisata Indonesia. Kajian Bidang Ekonomi Dan Kebijakan Publik, XII(4), 19–24. Singkat-XII-4-II-P3DI-Februari-2020-219.pdf

Fatoni, S. N., Susilawati, C., Yulianti, L., & Iskandar. (2020). Dampak COVID-19 terhadap perilaku konsumen dalam penggunaan e-wallet di Indonesia. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

Musfiroh, A., Mugiyati, M., & Iman, A. K. N. (2021). Strategies to Improve Halal Tourism in Indonesia During The Pandemic Covid-19. Jurnal Ilmiah Ekonomi Islam, 7(2), 1048–1052.

Nurhadi. (2019). Manajemen Strategi Pemasaran Bauran (Marketing Mix) Perspektif Ekonomi Syariah. Human Falah, 6(2), 152.

Rosmadi, M. L. N. (2021). Penerapan Strategi Bisnis di Masa Pandemi Covid-19 Jurnal IKRA-ITH Ekonomika Vol 4 No 1 Bulan Maret 2021. Jurnal IKRA-ITH Ekonomika, 4(1), 122–127.

Sutrisni, N. K. E. (2020). Dampak Pandemi Covid-19 Terhadap Bisnis Penjualan Berbasis Online Di Bali. Jurnal Ilmiah Akuntansi Dan Bisnis, 5(2), 102–109. file:///D:/2826-Article Text-6469-1-10-20210115 (1).pdf

Syaifudin, M. (2016). Jurnal Manajemen Pemasaran, FEB Universitas Brawijaya. Jurnal Manajemen Pemasaran, 1–16.

Wakhidah, L. M. N., Abdullah, M. F., & Kusuma, H. (2021). Analisis Dampak Ekonomi Pandemi Covid-19 Terhadap Pengrajin Batik Di Kecamatan Kerek Tuban. Ilmu Ekonomi Terapan, 5(1), 171–186.

Ramadhan, M. R., Waluya, S. B., & Kharis, M. (2015). UNNES Journal of Mathematics. Ujm, 1(2252), 125–130.

Sangadah, khotimatus. (2020). Title. Orphanet Journal of Rare Diseases, 21(1), 1–9.

Sukoco, A., & Yuli Endra, R. (2016). Penerapan Fuzzy Inference System Metode Mamdani Untuk Pemilihan Jurusan. Jurnal Manajemen Sistem Informasi Dan Teknologi, 89–99.



  • There are currently no refbacks.

Jumlah Kunjungan:

View My Stats

Published Papers Indexed/Abstracted By: