Promotion Media Recommendations on The Acceptance of New Students In Private Educations With The Simple Additive Weighting Method

R. Fanry Siahaan(1*), Liber Simbolon(2),

(1) STMIK Pelita Nusantara
(2) STMIK Pelita Nusantara
(*) Corresponding Author

Abstract


Ensuring the existence of private universities (PTS) is the number of new students who enrol in each new academic year. One of the ways that private universities STMIK Pelita Nusantara to attract new student candidates is through promotion. Promotion is a communication activity carried out to introduce something to the public and simultaneously influence the wider community to buy and use the product. The purpose of this study was to determine which promotional media was more effective which had an impact on the number of new student enrollments at the private tertiary education institution STMIK Pelita Nusantara using the SAW method as a measuring instrument. The steps taken are: determining the value of the criteria for each alternative, determining the weight, normalizing the matrix, and normalizing the decision matrix to a scale that is compared to all the alternative ratings. The result of the research is the promotion mix with the alternative Worth of Mouth promotion as the best media with a value of 1.


Full Text:

PDF

References


B. C. Cuong, N. T. Lich, and D. T. Ha, “Combining Fuzzy Set-Simple Additive Weight and Comparing with Grey Relational Analysis for Student’s Competency Assessment in the Industrial 4.0,” 2018, doi: 10.1109/KSE.2018.8573321.

Ahyuna, M. D. Hamzah, and M. N. HM, “Pemanfaatan Internet Sebagai Media Promosi Pemasaran Produk Lokal Oleh Kalangan Usaha Di Kota Makassar,” J. Komun. KAREBA, 2013, doi: DOI: http://dx.doi.org/10.31947/kjik.v2i1.346.

P. Li, “How Internet promotion forms affect capacity optimization based on a weakest online manufacturer? From the dual markets competition perspective,” 2011, doi: 10.1109/AIMSEC.2011.6010965.

R. Tasruddin, “Strategi Promosi Periklanan yang Efektif,” J. Al-Khitabah, vol. 2, no. 1, pp. 107–116, 2015, [Online]. Available: http://journal.uin-alauddin.ac.id/index.php/Al-Khitabah/article/download/2623/2473.

A. Solichin, M. Andika Putra, and K. Diniari, “RESTful Web Service Optimization with Compression and Encryption Algorithm,” 2018, doi: 10.1109/ISEMANTIC.2018.8549727.

M. K. Kusrini, “Konsep Dan Aplikasi Sistem Pendukung Keputusan,” Penerbit Andi. 2007.

E. Yulianti and S. Wati, “Sistem Pendukung Keputusan Pemilihan Penerima Program Keluarga Harapan Menggunakan Metode Simple Additive Weighting (SAW) (Studi Kasus : Dinas Sosial Dan Tenaga Kerja Kabupaten Pasaman Barat),” Teknoif, 2019.

A. Cahyapratama and R. Sarno, “Application of Analytic Hierarchy Process (AHP) and Simple Additive Weighting (SAW) methods in singer selection process,” 2018, doi: 10.1109/ICOIACT.2018.8350707.

P. D. Roger S. Pressman, “Rekayasa Perangkat Lunak - Buku Satu, Pendekatan Praktisi,” in Software Engineering : A Practitioner’s Approach, Seventh Edition, 2012.

N. C. Resti, “Penerapan Metode Simple Additive Weighting (SAW) pada Sistem Pendukung Keputusan Pemilihan Lokasi untuk Cabang Baru Toko Pakan UD. Indo Multi Fish,” INTENSIF, 2017, doi: 10.29407/intensif.v1i2.839.

Nurmalasari and A. A. Pratama, “Sistem Pendukung Keputusan Pemilihan Supplier Menggunakan Metode AHP Pada PT Transcoal Pacific Jakarta,” J. Tek. Komput. AMIK BSI, 2018, doi: 10.31294/jtk.v4i2.3509.




DOI: https://doi.org/10.30645/ijistech.v4i1.76

Refbacks

  • There are currently no refbacks.







Jumlah Kunjungan:

View My Stats

Published Papers Indexed/Abstracted By: